Project Feasibility

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Project Feasibility

Senior Housing Investors, LLC is one of the most experienced project feasibility consultancies in the business.

Whether you are a private investor, lender, a not-for-profit organization, or an owner/operator considering the development or acquisition of an elder housing project, or seeking ways to improve the performance of your existing community, there are numerous ways in which SHI’s consultants could work with your project.

MAKE DATA-DRIVEN DECISIONS

Market Assessment

1. Market extent

* Define the size of the Primary Market Area (target radius from site)

* Identify and measure the Secondary Market Area (the area surrounding the primary market)

2. Market Demographics

* Calculate number of age/income qualified elders in the primary and secondary market areas

* Identify demographic trends in target market area

* Demographic Segmentation analysis

3. Future Growth Potential

* Qualitative data detailing population trends, economic strength, and growth rate in target market

4. Competitor Analysis

* Identify service-based elder communities in target market

* Identify services and fees

* Identify capacity and occupancy levels

* Identify saturation rate of service-based elder communities

* Compare saturation rates, projected to project completion, and years in the future, based on current trends and predicted factors

5. Customer Survey

6. Develop database of opinions of decision-makers in market area concerning service preferences and price points

7. Telephone surveys

8. Written surveys

9. Focus Groups

10. Research Conclusions

11. Recommend unit mix – number and size of elder housing units, total square footage for common space

12. Pricing Structure – Based on prevailing competitive rates, unit sizes, inclusive services, and optional services.

13. Sales velocity forecasting

14. Research services to strengthen ongoing sales efforts

* Marketing Situation Audit

* Full Circle Reviews (Product, Market, Financial, Marketing)

* Lost Lead Surveys

* Prospect and Future Resident Surveys

* Resident Satisfaction Surveys

* Mystery Shopping

* Financial Feasibility

* Project Programming

* Financing Support

* Schedule Development

* Environmental Study Oversight

* Zoning and Permitting Support

* Regulatory Support

* Architectural Oversight

* Construction Oversight

* Interior Design Oversight

* Project Closeout

Interactive Scenario Planning: SHI’s Approach to Product Development

Increase your market share and occupancy with fresh, new products

In our experience, the most viable solution to creating the most economical and marketable product in a challenging environment is through the process of interactive scenario planning.

Your challenges are unique; your unique community requires an innovative approach to re-positioning and fresh product development, while acknowledging the changing dynamics of wellness, programming, healthcare, and finance. These foci shape your new product and product marketing strategy.

Interactive Scenario Planning is the alternative to traditional Linear Strategic Planning

The process of Interactive Scenario Planning enables you to assess your organization’s possible “scenarios” (product, timing, cost) in a round table format with the major stakeholders: board of directors, executive management, prospective or current residents, and professional consultants.

SHI will guide your organization through:

* Vision alignment for Board and Management

* Board Education

* Measuring your Success Parameters

* Creating Scenario Choices to Anticipate the Market

* Evaluate Scenarios to your Success Parameters

* Develop a Strategic Implementation Plan

The 12 Key Elements of Our Marketing Approach

1. A strategic, nimble marketing plan

2. A realistic marketing budget

3. Distinctive Sales Team

4. Product lead generation